Vegan success, KFC vegetarian burgers trigger shortages across the UK

British vegetarian brands Quorn After the success of this year's vegetarian campaign (personal commitment to becoming a vegan in January), its demand for meatless products has been unable to meet. A record 400,000 people worldwide signed up for the vegetarian vow this year, almost twice the amount last year.

Quorn Director of Global Marketing Operations Sam Blunt Tell the local media iNews， right Quorn Demand for foods, including vegetarian chicken nuggets, fish fillets and burgers, has increased significantly. Although the company has a larger production facility that produces 1.33 million products per week, it still cannot meet this surge of demand.

We see unprecedented levels of demand. Other brands that make meatless products have experienced the same situation, not just us, Blunt said.
It is disappointing that we cannot meet demand, but we are increasing our production capacity and investing in new equipment. This is our expansion strategy over the past two years, but it takes time.

In recent years, Quorn With Pizza Hut ( Pizza Hut） and Costa Coffee Several large chain stores have established cooperative relationships.

last year, Quorn With fast food chain KFC ( KFC） A collaboration to launch a Quorn The vegetarian burger, with a business expanding to all 900 stores in the UK, and 1 million burgers were sold in January this year alone. In addition, UK convenience store chain Greggs A popular vegan sausage roll was launched in 950 stores. kuorn Based on vegan sausage and rapidly expanding to all 1,950 stores across the UK.

Earlier this year, Gregs developed a vegan version of steak baking, which is also made with Kurn.